What makes Leadest™ different?

Leadest™ is the only AI-powered system that scores, revives, and redirects cold leads based on the actual behavior and patterns that lead to conversion.
It helps schools and, soon, companies across all industries stop chasing the 4% who say yes immediately and start converting the 96% who were mishandled the first time. It’s not about flooding the funnel. It’s about recovering what’s already there.

Why did you start with higher education?

Because it’s the most expensive and broken lead-driven sector in the world, higher education is part of a $4–$8 trillion global market. For-profit colleges and career-based schools spend billions every year on lead generation. Leads cost anywhere from $75 to $150 each, and schools purchase hundreds of thousands of them each year.

But 96% of those leads are lost. Not because they were bad leads, but because the follow-up process was built wrong. The timing is wrong. The approach is wrong. The systems are incorrect.

I’ve led the teams inside that system. I’ve trained the top 1% of closers who knew how to convert what everyone else ignored. Leadest was built to address this problem first in education, then for every other industry where it occurs at scale.

Why does this problem exist everywhere?

Because this isn’t an education problem, it’s a human problem. It’s how buyers behave. Healthcare. Finance. Staffing. Coaching. Legal. Enterprise sales. All these industries run the same play: chase the 4% of leads who convert on the first touch, and dump the rest. Not because the leads were bad, but because the timing wasn’t right on the first call.

This is why Leadest™ works anywhere. It’s built around how people make decisions, not how companies wish they did.

What makes Leadest™ different?

Leadest™ doesn’t automate noise. It automates timing, behavior, and decision patterns.

• It reads signals, not scripts.

• It helps teams stop guessing and start converting.

• It’s designed to recover the revenue sitting in the cold lead database, not push more leads into a broken funnel.
  
  And it’s not static—our system updates in real-time. Every behavior, every signal, every success gets fed back into the machine.

We’re building a software company where the customer is the driver. Our dev team doesn’t work in a vacuum. Everything is built with constant feedback, direct customer input, and a single metric: conversion rate. If it doesn’t convert, it doesn’t stay in the product.

What’s the long game?

This isn’t a sales tool. It’s an answer to a $100 billion annual lead waste problem.

We’re building toward a billion-dollar acquisition or bigger. Leadest™ becomes the first conversion engine every CRM plugs into, the first reactivation layer on top of every pipeline, and the first AI that understands how humans buy.

And as we grow, we’re closing the human skill gap, too. Leadest Sales Academy is our cold lead conversion training program, designed based on the same habits, cadences, and psychology that top closers use.

The tech delivers the system. The Academy trains the human. Together, it’s unstoppable.

What are you most excited about with the future of Leadest?

I’m excited to create jobs. To restore team cultures. To help reps not just hit KPIs but build careers. To teach healthy, sustainable sales habits that scale.

I’m excited to help rebuild the reputation of for-profit education—an industry that grows in value every year as tuition rises and demand for career-based learning increases. This matters. Schools deserve tools that match their value.

I’m excited to give back to the economy by helping businesses recover what they’ve lost and grow what they deserve.

Most of all, I’m excited to prove what it looks like when software is truly customer-centric. We didn’t build this to chase a close. We built it because our clients are worth it—and so are the students, patients, and customers they serve.